Homerwood Hardwood Flooring Guide: American Quality and Style for Your Home
Welcome to the World of Authentic American Hardwood
If you have been dreaming of floors that feel as good as they look, it is time to get to know Homerwood® Premium Hardwood Flooring. Since 1984, this American brand has been doing things a little differently. Instead of trying to make every plank look exactly the same, they embrace the "perfectly imperfect" nature of the wood. Based in the Appalachian region—famous for some of the best lumber in the world—Homerwood focuses on high-quality craftsmanship that brings the true personality of the tree right into your living room.
Their mission is simple: to offer premium flooring that feels authentic and lasts a lifetime. For homeowners, this means you are not just buying a floor; you are investing in a piece of art that can handle the paws, claws, and foot traffic of daily life.
The Simplicity® Collection: Real Wood, Real Life
For most homeowners, the star of the show is the Simplicity® Collection. This line is designed to give you that high-end custom look without the headache of a complicated installation. Here is why it stands out:
- Engineered for Stability: You might hear "engineered" and worry it is not "real." Do not worry—it is 100% real hardwood on top! The layers underneath are just there to make it stronger. This construction keeps the wood from warping when the weather changes, making it perfect for any room, including basements.
- The "Long Plank" Look: Many standard floors come in short, choppy pieces. Homerwood includes planks up to 96 inches long. This creates a flowing, spacious look that makes rooms feel bigger and more luxurious.
- Built-in Armor: These floors are finished with a special UV-Cured Urethane with Aluminum Oxide. Think of this as a clear, invisible shield that protects the wood from scratches and scuffs, so you can actually live on your floors without panicking over every spill.
Choosing Your Style: Rustic Charm or Modern Clean?
One of the most fun parts of picking a Homerwood floor is deciding on the "vibe." They make it easy by offering two distinct visual styles:
- The Character Look (Hickory): If you love the "modern farmhouse" or cabin aesthetic, this is for you. These planks use the whole log, so you will see knots, mineral streaks, and dramatic grain patterns. It hides dust and dents incredibly well because the floor is already full of texture and life.
- The Prime Look (White Oak): If your style is more sleek, Scandinavian, or minimalist, go for Prime. These planks are cleaner, with fewer knots and a smoother appearance. It is sophisticated and quiet, letting your furniture and decor do the talking.
Project Ideas to Inspire Your Next Renovation
Not sure where to start? Here are a few ways to use these floors to transform your home:
- The "Cozy Den" Upgrade: Use the Character Grade Hickory in a family room or den. The rustic knots and warm colors (like Umber or Mink) make the space feel instantly cozy and inviting. Plus, the textured look is great for hiding wear and tear in high-traffic areas.
- The Open-Concept Flow: If you are knocking down walls to connect a kitchen and dining area, use the Prime Grade White Oak. The long planks will draw the eye across the room, seamlessly tying the two spaces together with a clean, modern foundation.
- The Basement Retreat: Because the Simplicity Collection is engineered, it is safe to install in basements (as long as moisture levels are checked). You can finally rip out that old carpet and upgrade your lower level to a premium space that matches the rest of your house.
Designed with You in Mind
Homerwood knows that homeowners are busy. They have added features to make your life easier:
- Matte Finish Magic: High-gloss floors show every speck of dust and every tiny scratch. Homerwood uses a trending matte (low gloss) finish. It looks modern and stylish, but practically speaking, it is much more forgiving and easier to keep looking clean.
- Peace of Mind Warranty: Renovation is a big investment. It helps to know that the Simplicity Collection comes with a 50-Year Residential Warranty. That is half a century of protection, meaning this might just be the last floor you ever need to buy.
- Healthy Home: If you are worried about air quality, you can breathe easy. These floors are FloorScore® Certified, which means they have been tested to ensure they do not release harmful chemicals into your home's air.
Conclusion: A Step in the Right Direction
Choosing new flooring can be overwhelming, but Homerwood® Premium Hardwood Flooring makes the choice clear. By combining the natural beauty of American Appalachian timber with the durability of modern engineering, they offer a product that is tough enough for real life but beautiful enough to be the centerpiece of your home. Whether you want the rugged charm of Hickory or the elegant calm of White Oak, there is a style here that fits your vision.
Next Step
Ready to see the difference for yourself? Photos can only do so much. Visit the Homerwood Website to find a local retailer near you. Seeing the samples in person—and feeling the texture of the wood—is the best way to fall in love with your future floor.
