Discover the Natural Beauty and Strength of MSI W™ Engineered Hardwood for Your Home
A New Standard in Luxury Hardwood Flooring
When it comes to upgrading your home, few features have the timeless impact of genuine
hardwood flooring. MSI W™ Engineered Hardwood offers homeowners an opportunity to enjoy the warmth and beauty of real wood — without sacrificing
durability or practicality. Designed with innovation, sustainability, and family living in mind, the W™ Series combines exquisite craftsmanship with cutting-edge technology to create floors that perform as beautifully as they look.
About MSI and the W™ Engineered Hardwood Series
MSI, a trusted name in home surfaces since 1975, has built its reputation on delivering high-quality, attainable luxury products across North America. The company’s goal is simple: to make dream surfaces accessible to everyone. From countertops and tiles to premium flooring, MSI provides an unmatched variety of materials — all supported by
eco-friendly practices, strong warranties, and community-driven values.
The MSI W™ Engineered Hardwood Series represents the company’s dedication to craftsmanship and design excellence. Every plank is made from 100% real wood, top to bottom, and features a multiply engineered core for superior stability in different environments — perfect for homes that experience temperature and humidity changes throughout the year.
Real Hardwood. Real Durability.
What truly sets MSI W™ apart is its CrystaLux Ultra™ Protection — an exclusive
finish that shields each plank from everyday wear, scratches, and stains. Whether you have
pets, children, or
high-traffic areas, this advanced layer ensures your floors stay stunning for years. The satin finish provides a soft, natural sheen while maintaining
slip resistance, offering both safety and elegance in one smart design.
Every plank is hand-graded for a flawless finish, ensuring consistent quality and visual appeal. And with MSI’s limited lifetime structural warranty, homeowners can invest confidently, knowing their floors are built to last.
Featured Collections: Ladson™, McCarran®, and Kelmore Dunova
Each W™ collection captures a distinct mood and aesthetic, allowing homeowners to find a perfect fit for any interior.
- Ladson™ Collection
Crafted from sliced European white oak, Ladson planks measure 7.5" x 75" in random lengths. The result is a modern yet timeless design with subtle character and variation. Protected by CrystaLux Ultra™ and featuring micro-beveled edges, Ladson floors deliver both durability and sophistication.
- McCarran® Collection
The McCarran® line offers sawn-cut planks (9.5" x 86"), providing an expansive, open feel perfect for large living spaces. Its light sandy brown tones and natural oak grain patterns add brightness and flow to any room. Like Ladson, McCarran® includes the same CrystaLux Ultra™ finish and slip-resistant surface.
- Kelmore Dunova Collection
With its warm brown tones and distinctive wood grain, Dunova Engineered Hardwood brings organic charm to living rooms, bedrooms, or hallways. Each 7” x 48” plank is crafted for consistency and strength, featuring full-length boards for a clean visual finish. It’s a versatile choice for families seeking beauty and resilience in one.
Why Homeowners Love MSI W™ Engineered Hardwood
- 100% Real Wood: Genuine hardwood from top to bottom — not a laminate imitation.
- Enhanced Stability: Multiply engineered core resists warping and expanding, even in basements or humid climates.
- CrystaLux Ultra™ Finish: Exclusive protective layer guards against scratches, spills, and scuffs.
- Slip-Resistant Surface: Designed for safer walking surfaces in busy households.
- Radiant Heat Approved: Compatible with underfloor heating for added comfort.
- Lifetime Warranty: Peace of mind for long-term home investment.
Inspired by Nature, Crafted for Life
The W™ Series draws inspiration from woodlands abroad, reflecting the calming beauty and balance of nature. Each plank is meticulously styled to highlight the wood’s natural grain, knots, and texture — bringing an authentic connection to the outdoors into your home. The variety of tones — from soft blondes and grays to rich browns — makes this flooring adaptable to both modern and traditional interiors.
Whether you’re refreshing a single room or planning a whole-home renovation, MSI W™ Engineered Hardwood offers superb versatility. Install it in living rooms, kitchens, hallways, or even basements — its engineered construction ensures performance in every corner of the home.
A Commitment to Sustainability
MSI is deeply committed to protecting the environment through responsible harvesting and low-emission manufacturing. The W™ Series meets or exceeds indoor air-quality standards, with certifications including:
- GreenGuard Gold
- CARB and TSCA compliance
- FloorScore certification
- Lacey Act compliance (preventing illegal deforestation)
These standards ensure your floors are not only beautiful but also safe for your family and environmentally responsible.
Project Ideas for Homeowners
Looking to make your next home project stand out? Here are some ideas on how to incorporate MSI W™ Engineered Hardwood:
- Create a Seamless Open Floor Plan: Use long McCarran® planks to visually expand space between the living room and kitchen.
- Add Warmth to Bedrooms: Dunova’s rich brown hues bring cozy, grounding energy to personal spaces.
- Brighten Up Entryways: Ladson™ Adriel Oak’s light tones reflect natural light beautifully, making small foyers feel airy and inviting.
- Design a Family-Friendly Living Space: The slip-resistant, scratch-proof surface means less worry about spills or playtime messes.
- Upgrade a Basement: Thanks to its engineered stability, W™ Hardwood performs beautifully below grade — a rare advantage for real wood.
What Homeowners Are Saying
- “We installed MSI W™ Adriel Oak in our main living area, and it completely transformed our home. The color is stunning, and the surface is holding up beautifully against kids and pets.” — Melissa C., Homeowner in Indiana
- “The warmth and texture of the Dunova floors make our kitchen feel like a luxury retreat. Plus, they were easy to clean and maintain!” — Bill & Laura K., North Carolina
Bringing Quality and Accessibility Together
MSI’s business model is built on four simple values: Assortment, Accessibility, Attentiveness, and Affordability. This means homeowners can count on a wide selection of products, local availability through showrooms across the U.S. and Canada, dedicated customer support, and fair pricing for premium materials.
With MSI W™ Engineered Hardwood, you don’t have to choose between quality and value — you get both.
Final Thoughts: A Foundation Worth Investing In
Your home’s floors do more than just provide a surface to walk on — they define the character and comfort of your space. MSI W™ Engineered Hardwood offers genuine beauty, lasting performance, and
sustainable craftsmanship that can enhance your home’s appeal for years to come.
If you’re ready to start your home transformation, explore the MSI W™ Series at your local authorized MSI dealer. Discover how natural wood and advanced engineering can create the perfect foundation for your next home project.
