Authentic Wood Beauty Meets Modern Performance: The Homeowner’s Guide to CarpetsPlus COLORTILE Engineered Hardwood
A Trusted Partner in Your Home Improvement Journey
When you decide to upgrade your floors, you aren't just picking a surface to walk on; you’re choosing the backdrop for your family’s most precious memories. CarpetsPlus COLORTILE understands this deeply. Founded in 1996 by flooring industry veterans Ron Dunn and Jon Logue, the company was built on a simple but powerful idea: combining the personalized, friendly service of locally owned stores with the massive buying power of a national brand. This means when you walk into a CarpetsPlus COLORTILE showroom, you get the best of both worlds—neighborly advice and "big brand" pricing.
Their mission is rooted in reliability and innovation. Whether it’s supporting the Huntington’s Disease Society of America or helping a neighbor recover from a stroke with a quick home renovation, this brand is about people. They believe that everyone deserves a floor that is as durable as it is beautiful, and their engineered hardwood collection is the perfect example of that commitment to quality.
Cutting-Edge Technology for Real Life
One of the coolest things about CarpetsPlus COLORTILE is how they use technology to solve everyday "homeowner headaches." They’ve developed several exclusive systems that make hardwood living easier than ever:
- NatureMark® Waterproof Hybrid Hardwood: Have you always wanted real wood in your kitchen or mudroom but feared the spills? NatureMark uses WetProtect® technology, which includes watertight joints and a waterproof finish to keep moisture on the surface and away from your subfloor.
- EverLast® Hardwood Protection: Life happens—pets run, kids drop toys, and furniture moves. EverLast technology reinforces the wood veneer, making it four times more resistant to scratches and dents than ordinary wood.
- EasyClean® Technology: This is a special lacquer that prevents dirt and stains from getting trapped in the wood grain. It makes your weekly cleaning a breeze and keeps that "just installed" look for years.
- Cross-Ply Construction: Standard solid wood can warp or gap when the weather changes. CarpetsPlus engineered floors use 3 to 7 layers of real wood stacked in opposite directions. This makes the planks incredibly stable, so they won't shrink or swell with the seasons.
Product Highlights: Finding Your "Perfect Home"
The Perfect Home® collection is designed to take the guesswork out of shopping. It’s a curated selection of the best styles, categorized to help you find exactly what fits your life:
- Species for Every Style: Choose the rugged, character-filled grain of Hickory, the classic and timeless appeal of Oak, or the smooth, modern elegance of Maple and Ash.
- The Right Texture: You can choose from smooth finishes for a sleek look, or "wire-brushed" and "hand-scraped" textures that add a rustic feel and are great at hiding minor wear and tear.
- Worry-Free Warranties: To make things simple, many products are labeled with 3, 4, or 5-star warranties, so you know exactly how much protection you’re getting for your investment.
Creative Project Ideas for Your Home
Engineered hardwood is incredibly versatile. Here are a few ways you can use it to transform your space:
- The Seamless Main Floor: Because engineered wood is so stable, you can run it from your front door through the living room and right into the kitchen without those clunky transition strips. It makes your home feel much larger and more cohesive.
- The Statement Wall: Who says wood is just for floors? Using engineered planks on a focal wall in a bedroom or behind a TV can add incredible warmth and a high-end "designer" feel.
- Basement Beauty: Traditional solid wood can't usually go in basements because of moisture, but CarpetsPlus COLORTILE Engineered Hardwood is designed for it! You can finally have that cozy, wood-floored media room or home gym in the basement.
Homeowner-Friendly Features and Support
CarpetsPlus COLORTILE knows that staring at hundreds of samples can be overwhelming, so they provide tools to help you choose with confidence:
- Interactive Design Consultant (Beth): On their website, you can chat with a virtual assistant named Beth. You tell her about your style and lifestyle, and she’ll recommend specific floors just for you.
- PerfectVue Visualizer: This is a game-changer! You can upload a photo of your actual room and "see" how different hardwood styles will look before you spend a dime.
- Expert Local Guidance: Their store owners and staff are famous for being "flooring nerds" in the best way possible. They’ll help you understand things like the Janka hardness scale or which finish is best for your golden retriever’s paws.
What Other Homeowners are Saying
The reviews speak for themselves. One homeowner, Jenna S., shared that her turnaround was "quick and smooth" and the team was "patient while I found the right floors." Another customer, Jason M., gave a "huge shout out" to his consultant for taking the time to truly understand his needs, saying the project turned out "better than we could imagine." Whether it's a small dining room update or a total home renovation, the common thread is professional service and beautiful results.
Conclusion: Your Next Step to a Better Home
Choosing CarpetsPlus COLORTILE Engineered Hardwood means choosing a floor that adds real value to your property while standing up to the chaos of everyday life. With waterproof options, scratch-resistant finishes, and the timeless beauty of 100% real wood, it’s an investment you’ll enjoy every time you walk through your front door.
Ready to see these floors in person? Your next step is easy: visit the CarpetsPlus COLORTILE website to use the PerfectVue Visualizer or find your local authorized dealer. They’ll help you grab some samples, get a free estimate, and start your journey toward the perfect floor for your perfect home.
