If you have ever stared at a design magazine and dreamed of having consistent, beautiful hardwood floors running through your entire house—including the kitchen and bathroom—you are not alone. For years, homeowners have had to choose between the beauty of real wood and the durability of waterproof vinyl. But what if you didn't have to choose? Enter Hartco HydroBlok™ Waterproof Flooring, a game-changer that is bringing genuine timber into the "splash zones" of your home.
Before we dive into the planks themselves, it helps to know who is making them. Hartco isn't a new kid on the block; they have been crafting high-quality floors in the United States since 1946. That is nearly 80 years of history. Their mission has always been about quality and American craftsmanship, but with HydroBlok™, they have tackled the biggest headache for hardwood lovers: water. They have managed to keep the authentic charm of wood while engineering out the fear of spills and moisture.
You might be asking, "How can real wood be waterproof?" It sounds like a contradiction. HydroBlok™ isn't a plastic floor that looks like wood; it features a real sliced or rotary-peeled hardwood veneer on top. The magic lies in the exclusive technology underneath and around that wood.
Hartco uses a 3-Part Waterproof System to keep your floors safe:
Beyond just surviving a spill, these floors are built for real life—kids, pets, and the occasional dropped pot.
Because HydroBlok™ handles moisture so well, it opens up design possibilities that used to be off-limits for wood.
The "Spa" Bathroom: Ditch the cold ceramic tile. Install HydroBlok™ in your master bath to create a warm, organic, spa-like retreat. Wood feels warmer underfoot than tile, making those early mornings a little more comfortable.
The Seamless Open Floor Plan: Modern homes love open layouts. Now, you can run the same gorgeous Hickory flooring from your living room right into your kitchen and mudroom. No ugly transition strips or switching to tile when you hit the "wet" areas.
The Finished Basement: Basements are notoriously damp and tricky for solid wood. HydroBlok™ is perfect for below-grade installation, adding instant warmth and value to your downstairs playroom or den.
If you are a hands-on homeowner who likes to tackle projects yourself, Hartco has made this flooring incredibly user-friendly.
It is always reassuring to know a company stands behind its product. Hartco offers a massive 50-Year Limited Residential Warranty. That is half a century of protection, meaning this could very well be the last floor you ever need to buy.
Hartco HydroBlok™ Waterproof Flooring proves that you don't have to sacrifice the elegance of real hardwood for the practicality of waterproof flooring. Whether you are renovating a busy kitchen, finishing a basement, or just want a floor that can handle the chaos of pets and kids, this is a solution that checks every box. It is tough, beautiful, and ready for whatever life throws at it.
Ready to see the difference real wood makes? Your next step is to visit a local Hartco retailer to see and feel the samples in person. There is nothing quite like running your hand over the grain of real Hickory or Oak!
