Choosing a new floor is one of the most exciting parts of a home renovation. It’s the surface that ties your entire design together and sets the tone for your daily life. If you are looking for a floor that combines the timeless beauty of natural wood with the stability needed for Modern living, LW® Hardwood flooring is a name you should know. Established in 2007 in Gainesville, Florida, LW® Flooring has grown from a local gem into a trusted provider of high-quality surfacing solutions across the country, built on the mission of helping homeowners find a "floor they can fall in love with."
Unlike old-fashioned solid Wood, LW®’s engineered hardwood is designed with a layered core. This isn't just a technical detail—it’s a huge benefit for your home. This construction makes the floor much more stable, meaning it’s less likely to gap or buckle when the weather changes or your home’s humidity shifts. It allows you to have the gorgeous European Oak or hickory look you want in places where solid wood might struggle, like a finished basement or a room with radiant heating.
Popular Collections Tailored to Your Style
LW® has curated its collections to fit almost any vibe you are trying to create in your home:
- Paradise Island: Perfect for a luxurious, coastal feel. These planks are extra wide (over 10 inches!) and long, making a room feel open and grand.
- Sonoma Valley: A favorite for its variety. If you love the unique grains of walnut, maple, or Hickory, this collection offers a "Rustic to regal" range that fits many different home styles.
- Pristine: If you prefer a clean, modern look, this collection uses "Select Grade" wood, which means fewer knots and a smoother, more uniform appearance.
- Vintage Elegance: For those who love character, this collection features a wire-brushed finish that highlights the wood's natural depth and gives it a hand-crafted feel.
Creative Project Ideas for Your Space
New flooring can do more than just cover your ground. Here are a few ways to use LW® products to enhance your home’s value and functionality:
- The "Grand Entry" Statement: Use the wide planks from the Paradise Island collection in your Entryway. Because the planks are so large, they create a seamless, high-end look that makes an immediate impression on guests.
- Cozy Master Suites: Consider the Renaissance collection for bedrooms. The wire-brushed texture is soft on the feet and creates a warm, inviting atmosphere that pairs perfectly with plush area rugs.
- Home Office durability: If you are setting up a workspace, the Vintage Elegance line is great because its textured surface is excellent at hiding the minor scuffs and marks that come from rolling office chairs.
Features Designed for Your Peace of Mind
LW® knows that a floor is an investment, so they’ve built in features to help you protect it:
- The Room Visualizer: Not sure how a color will look in your actual house? You can use the LW® online room visualizer to snap a photo of your room and see the floor instantly swapped in.
- Lifetime Residential Warranty: Most of their engineered Hardwoods come with a limited lifetime warranty for residential use, so you can feel confident that your floor is built to last.
- Expert Local Advice: LW® is very protective of its customers. They don’t sell directly online because they want you to work with an Authorized Dealer. This ensures you get a professional who knows your local climate and can help you with the right installation.
Testimonials and Real-World Success
Homeowners often praise the "top-notch" service and the transformative power of the wood visuals. One satisfied customer noted that the Sonoma Valley collection provided the exact "lively accents" they needed to bring character back into a cookie-cutter suburban home. Dealers also frequently mention that because the ordering process is so seamless, they can get samples and materials to homeowners quickly, keeping renovation timelines on track.
Practical Tips for a Beautiful Floor
To keep your LW® floor looking new for decades, follow these simple "best friend" tips:
- Mind the Humidity: Keep your home between 35% and 55% humidity. This keeps the wood from shrinking or expanding too much.
- Soft Touches: Use felt pads under all furniture legs to prevent scratches.
- Cleaning: Stick to the recommended cleaners. Avoid waxes or oil-based soaps, which can leave a dull film on your beautiful new finish.
Next Steps in Your Home Improvement Journey
If you’re ready to see these floors in person, the best thing to do is find your local expert. Visiting an Authorized LW® Flooring Dealer is the only way to see the true color and texture of the wood—and it’s the only way to ensure your warranty is fully protected. Head over to the LW® Flooring website to use their visualizer tool and find a showroom near you. Your dream floor is waiting!
