Welcome to Specialty Flooring

If you've been dreaming about changing your living space, our expert consultants are ready to make those dreams a reality on which you can stand...

Specialty Flooring
The flooring you choose can make your home a more comfortable place for your family. At Specialty Flooring our philosophy is simple: Provide the best service, the best selection, and the best prices available anywhere.

Click here to learn more about us

Years of Service


Searching for a trusted flooring store in Watertown with a proven track record? Specialty Flooring has over 32 years of experience serving homeowners and businesses in Watertown, Connecticut, and surrounding communities. Since 1993, we've built a reputation for reliable service, expert flooring advice, and quality installation. With nearly half of Litchfield County companies closing within five years, our longevity shows we're here to stay-before, during, and after the sale.

Friendly Experts in Watertown


Whether you need a new carpeting or ceramic/porcelain or laminate flooring, our knowledgeable and friendly flooring experts are here to help you find the perfect floor for your lifestyle, home decor, and budget. We will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Come and visit our Watertown showroom at 1445 Main Street to see, touch and feel the latest styles!

Great Selection


Specialty Flooring has a wide selection of the highest quality products, including: carpeting, ceramic/porcelain, laminate flooring, lvt/lvp, vinyl/resilient, waterproof flooring, wood flooring, that can put the perfect finishing touch on any room. Conveniently located in Watertown, Specialty Flooring has an experienced and knowledgeable staff who will help you through every stage of selecting the right product for your home or office.

Some of the more popular brands we carry are: Marazzi® USA Tile , Kane Carpet, Stanton Carpet, Wilsonart® Laminate Flooring, Mannington Resilient Vinyl Flooring, Tarkett Home Carpet, among others. Regardless of the brand you choose, Specialty Flooring is dedicated to getting the job done right.

High-end flooring is made with greater care, finer materials and/or a greater emphasis on design. Treat your home to a little luxury with our beautiful designer flooring brands, including: Masland Carpet, Stanton Carpet, Kane Carpet, and other fine flooring.

Fast and Easy Financing

Looking for budget-friendly financing for your next home related purchase? It's easy. If you have a large purchase to make, Specialty Flooring can assist you in finding financing solutions that can fit it into your budget. We have partnered with trusted financial institutions that can help you plan your purchases and manage your payments. Subject to credit approval. Minimum monthly payments required. See store for details.

American Express Discover MasterCard Visa 

http://connecticut-tile.com

Experience the Difference
The flooring you choose can make your home a more comfortable place for your family. At Specialty Flooring our philosophy is simple: Provide the best service, the best selection, and the best prices available anywhere.
Visit Website

Brands We Carry

Trusted Name, Proven Quality



We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.
Caress Carpet by Shaw - Watertown CT
Caress Carpet by Shaw
Caress is backed by Shaw Floors 20-year warranty with stairs included, offering lifetime stain & soil protection, including all pet stains. Caress has been reimagined to offer the best in style and design. All the softness you love...now in your carpet.
Milliken Commercial Carpet - Watertown CT
Milliken Commercial Carpet
Explore how Milliken Modular Carpet enhances design, functionality, and sustainability for architects, interior designers, and facility managers with innovative solutions.
Masland Carpet - Watertown CT
Masland Carpet
Masland Carpets and Rugs was founded in Pennsylvania in 1866 and still today boasts of its heritage as the leading carpet manufacturer in the United States. Since 1866, Masland has insisted that its carpets and rugs maintain the highest quality. The tradition of manufacturing quality products has been practiced for over 140 years and continues to be practiced today.
Shaw Carpet - Watertown CT
Shaw Carpet
Like you, Shaw Floors is passionate about creating beautiful homes founded on innovative design and lasting function. We know that a beautiful room doesn’t happen by accident. Shaw offers more than 25,000 carpet styles and colors. That means your ultimate carpet choices will always reflect your own, unique vision.
DH Floors Patterned Carpets - Watertown CT
DH Floors Patterned Carpets
Dixie Home offers an array of high fashion, trendsetting,broadloom residential products. These highly differiential products use premium yarns and offer the consumer above average styles and performance.
Stanton Carpet - Watertown CT
Stanton Carpet
Stanton Carpet Corporation is one of the nation's leading manufacturers and importers of high quality wool and synthetic broadloom products and area rugs.
Kane Carpet - Watertown CT
Kane Carpet
We proudly offer a wide array of carpet styles and patterns that will delight the mid to high-end client at the most competitive prices. With an extensive collection of traditional and contemporary in-stock woven patterns and a complete, low minimum yardage custom weaving program, Kane Carpet is the best choice.



Our selection of ceramic tile flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.



The basic fibers that are used to manufacture carpets today are Nylon, Polyester, PTT, Polypropylene. Each has unique qualities and strengths. Your choice depends upon the characteristics that are most important to your home.
Mohawk SmartStrand Carpet - Watertown CT
Mohawk SmartStrand Carpet
There’s good reason why Mohawk has been a trusted name in carpets for over a century; good reason why, today, we are the leading flooring producer and distributor worldwide. In a word, innovator.



Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Mohawk RevWood Laminate  - Watertown CT
Mohawk RevWood Laminate
Mohawk Laminate Flooring is designed for today's lifestyles. Beautiful Decorator Patterns; Installs Anywhere in the Home, Extremely Tough - the CrystalShield™ Finish is a rugged performer.
Quick•Step Laminate Flooring - Watertown CT
Quick•Step Laminate Flooring
Quick-Step flooring has earned the prestigious FloorScore certification for indoor air quality by passing the most stringent tests in the world. All Quick-Step products are officially FloorScore certified, giving families living on our flooring peace of mind that they are bringing a product into their home that meets strict indoor air quality standards.
Wilsonart® Laminate Flooring - Watertown CT
Wilsonart® Laminate Flooring
Wilsonart® Flooring, the exciting new high pressure decorative laminate floor, is available in a wide range of woodgrain plank and stone-look tile formats. It's more practical than wood and more durable than vinyl, providing a great new option for the home or business.



Explore why Luxury Vinyl Flooring is the top choice for interior designers. Learn how it balances style, durability, and practicality to enhance any space.



Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Tarkett Commercial Resilient Flooring - Watertown CT
Tarkett Commercial Resilient Flooring
Welcome to everyday. That wonderful series of day-to-day moments strung together where real life happens. And they can sometimes be kind of messy. Like crafty-pasty-paper mache day. And dining-room-hockey-practice day. And let’s-make-a-tent-in-the-living-room day. It’s for those very real reasons that we created Tarkett® Vinyl Sheet Flooring that wears not tears. That cleans up easily. That stands up to everyday life and looks good doing it. Real floors for real life.
Mannington Resilient Vinyl Flooring - Watertown CT
Mannington Resilient Vinyl Flooring
Mannington Vinyl Floors prove that vinyl flooring can be both surprisingly fashionable and indisputably durable.
Tarkett Home Carpet - Watertown CT
Tarkett Home Carpet
Discover Tarkett Home Carpet, offering durable, stylish, and eco-friendly options for every home. With stain-resistant fibers, sustainable materials, and versatile designs, Tarkett enhances your home's comfort, aesthetics, and long-term value.



Waterproof flooring mimics the look of natural products like wood or stone and provides a wide array of decors that can be installed most anywhere. It rigid core can be installed in traditionally wet areas like baths, kitchens, family, and dining areas.



Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.

Products We Carry

Quality Products, Exceptional Value
  • Axminster Carpet
  • Berber Carpet
  • Carpeting
  • Commercial Carpet
  • Commercial Cut Pile
  • Commercial Loop Pile
  • Commercial Loop Pile (Texture)
  • Cut Pile Carpet
  • Loop Pile Carpet
  • Modular Carpet Tile
  • Patterned Carpet
  • Saxony (Plush) Carpet
  • Saxony (textured) Carpeting
  • Sculptured/Cut & Loop Carpet
  • Shag Carpet
  • Wool Carpets
  • Fiber/Yarn/Thread
  • Laminate Flooring
  • Laminate Flooring Blocks
  • Laminate Plank Flooring
  • Laminate Tile Flooring
  • Granite Tile Flooring
  • Marble Tile Flooring
  • Natural Stone Flooring
  • Slate Flooring
  • Travertine Tile Flooring
  • Tumbledstone Flooring
  • Cushioned Vinyl Flooring
  • Homogeneous Vinyl Floors
  • Inlaid Vinyl (sheet) Flooring
  • Inlaid Vinyl Tile
  • Linoleum Flooring
  • Resilient/Vinyl Flooring
  • Sheet Vinyl Flooring
  • Vinyl Composition Tile (VCT)

Our Reviews

What Our Customers Are Saying About Us
Customer Reviews
FaceBook

5.00 Rating - 5 Reviews
Google

5.00 Rating - 3 Reviews
Loading...

Get a website without compromise!

Stand out online with a professional flooring website, complete with the industry's leading room visualizer.