Add Cozy Style and Lasting Comfort with Berber Carpet from CraftMasters Flooring in Appleton, WI

Introduction

There’s a reason Berber Carpet remains one of the most popular carpet styles among homeowners. With its distinctive looped texture, exceptional durability, and inviting warmth underfoot, Berber Carpet offers both practical benefits and timeless charm. Whether you’re looking to refresh a single room or transform your entire home, Berber Carpet from CraftMasters Flooring can elevate your space while providing comfort for years to come.

What Is Berber Carpet?

Berber Carpet is a loop-pile carpet style known for its tightly woven fibers and subtle flecked patterns, often inspired by traditional hand-woven Berber rugs from North Africa. The loops give the surface a soft yet firm feel, making it resistant to matting and wear.

Available in a wide range of neutral tones, earthy colors, and even modern multi-color blends, Berber can be tailored to suit nearly any décor style—from casual and cozy to sleek and contemporary. You can also choose from varying loop heights and textures, giving you control over the carpet’s appearance and feel.

Top Features & Benefits

• Durability – Its dense loop construction resists crushing and withstands heavy foot traffic.
• Style Versatility – Works beautifully with both modern and traditional interiors.
• Easy Maintenance – Stain-resistant fibers make cleanup simple for everyday spills.
• Budget-Friendliness – Quality carpet options for a variety of price ranges.
• Installation Advantages – Can be installed wall-to-wall or as custom-sized area rugs.
• Eco-Friendliness – Many options are made from recycled or sustainable materials.

What Sets Berber Carpet Apart?

Unlike cut-pile carpets, Berber’s looped construction offers superior resistance to wear and tear, making it perfect for active households. Modern manufacturing techniques have introduced softer fibers and advanced stain protection, so you get the durability you expect without sacrificing comfort. Plus, the signature flecked patterns are not only stylish but also help conceal dirt between cleanings—a smart choice for busy homes.

Best Areas of the Home

Berber Carpet is a versatile choice for:

• Living Rooms & Family Rooms – Adds comfort for lounging while standing up to daily activity.
• Bedrooms – Creates a warm, inviting surface to step onto each morning.
• Hallways & Stairs – Durable enough to handle constant foot traffic without showing wear.

Not recommended for high-moisture areas like bathrooms or laundry rooms, unless you choose a waterproof variant.

Authorized Carpeting Brands We Carry

At CraftMasters Flooring, we proudly carry top-quality Berber Carpet from brands like Wools of New Zealand, Mannington Commercial Carpet, Shaw Contract Flooring, Patcraft Commercial Carpet, Queen Carpet, Shaw Carpet, Philadelphia™ Commercial Carpet, Caress Carpet by Shaw, Anderson-Tuftex Carpet, ShawMark Carpet, Home Foundations. These trusted names are known for their craftsmanship, durability, and beautiful design options.

Why Choose CraftMasters Flooring?

• Expert Guidance & Product Matching
  The CraftMasters Flooring's team can recommend the best carpeting based on the customer's lifestyle, budget, and space requirements.
• Hands-On Product Experience
  Customers can see, touch, and compare carpeting samples in person, helping them evaluate color, texture, and quality before making a purchase-something online shopping can't fully replicate.
• Professional Installation & Ongoing Support
  Buying from a reputable retailer often comes with expert installation, warranty coverage, and after-sale service, ensuring the carpeting is installed correctly and maintained for long-lasting performance.

PLUS:

• With 35 years of experience serving the Appleton community.
• Our excellent rating on social media.
• Who is using Craft Masters Flooring?
• Superior Interior Design Expertise
• Family Owned and Operated
• Superior installation from start to finish!