Elegant Engineered Longstrip Flooring from CraftMasters Flooring in Appleton, WI

Introduction

If you’re looking for a flooring option that offers timeless beauty, impressive durability, and flexibility for different areas of your home, Engineered Longstrip Flooring is worth your attention. Its wide-plank design and layered construction give homeowners the style of hardwood with added stability—perfect for everyday living and family-friendly spaces.

What Is Engineered Longstrip Flooring?

Engineered Longstrip Flooring is crafted by bonding multiple layers of wood together, topped with a genuine hardwood veneer. This method makes it more resistant to changes in humidity and temperature compared to solid hardwood. The “longstrip” format gives each plank a broad, continuous appearance—often resembling three side-by-side wood strips—adding depth and elegance to your floors.
You can choose from a wide range of wood species, colors, textures, and finishes, from warm honey oak to rich espresso walnut, with surface options ranging from smooth and refined to hand-scraped for rustic charm. Underfoot, it feels solid yet comfortable, with the natural warmth only real wood can provide.

Top Features & Benefits

• Durability – Engineered with cross-ply layers, Engineered Longstrip Flooring resists warping, cupping, and gapping, making it ideal for active households.
  Side note: Like most hardwoods, it can still scratch if heavy furniture is dragged across it.
• Style Versatility – Works beautifully with a range of design styles, from modern minimalism to cozy traditional.
• Easy Maintenance – Regular sweeping and occasional damp mopping keep your floors looking their best.
  Side note: Avoid excessive water to protect the wood veneer.
• Budget-Friendliness – Provides the upscale look of hardwood without the higher price tag of solid planks.
• Installation Advantages – Can be installed over concrete, in basements, or on top of existing floors, using nail-down, glue-down, or floating methods.
• Eco-Friendliness – Uses less slow-growth hardwood than solid flooring, making it a more resource-efficient choice.

What Sets Engineered Longstrip Flooring Apart?

At CraftMasters Flooring, we offer Engineered Longstrip Flooring that combines advanced engineering with premium hardwood veneers, ensuring both stability and beauty. The longstrip construction creates a seamless visual flow across your space, while modern finishes provide enhanced scratch and wear resistance. Our selection reflects current design trends while delivering classic appeal that won’t go out of style.

Best Areas of the Home

Engineered Longstrip Flooring is excellent for living rooms, bedrooms, dining rooms, and hallways—spaces where you want warmth, elegance, and long-lasting performance. It’s not recommended for full bathrooms or areas with standing water, unless you select a waterproof-rated option.

A

uthorized Wood Flooring Brands We Carry

Choosing an authorized dealer ensures you receive genuine products backed by manufacturer warranties and expert installation advice.
At CraftMasters Flooring, we proudly carry top-quality Engineered Longstrip Flooring from brands like Scandian Wood Floors, Shaw Hardwoods Flooring, Anderson-Tuftex Hardwood, Robbins Hardwood Flooring, Mercier Wood Flooring, Wicanders® Cork Flooring, Hartco® Wood Flooring, Mannington Hardwood Flooring.

Why Choose CraftMasters Flooring?

• Expert Guidance & Product Matching
  The CraftMasters Flooring's team can recommend the best wood flooring based on the customer's lifestyle, budget, and space requirements.
• Hands-On Product Experience
  Customers can see, touch, and compare wood flooring samples in person, helping them evaluate color, texture, and quality before making a purchase-something online shopping can't fully replicate.
• Professional Installation & Ongoing Support
  Buying from a reputable retailer often comes with expert installation, warranty coverage, and after-sale service, ensuring the wood flooring is installed correctly and maintained for long-lasting performance.

PLUS:

• With 35 years of experience serving the Appleton community.
• Our excellent rating on social media.
• Who is using Craft Masters Flooring?
• Superior Interior Design Expertise
• Family Owned and Operated
• Superior installation from start to finish!