Transform Your Home with Luxurious Broadloom Wool Carpeting from House of Carpets in Beloit, WI

Introduction

Nothing elevates the warmth, comfort, and elegance of a room quite like broadloom wool carpeting. At House of Carpets, we offer premium wall-to-wall wool carpets that blend natural beauty with lasting performance, perfect for creating a cozy yet sophisticated home environment. Whether you’re redecorating a single room or refreshing your entire home, broadloom wool delivers comfort underfoot and timeless appeal.

What Is Broadloom Wool Carpeting?

Broadloom wool carpeting is woven on a wide loom, traditionally in rolls 12 feet wide, and designed for seamless wall-to-wall installation. Crafted from natural wool fibers, it offers a rich, soft texture, a natural matte finish, and excellent resilience. Available in a wide variety of colors, patterns, and textures—from subtle neutrals to bold statement designs—broadloom wool adapts beautifully to your home’s unique style.

The luxurious feel of wool comes from its dense, springy fibers, while its inherent properties make it naturally resistant to dirt, crushing, and wear. For homeowners who value both aesthetics and practicality, it’s a flooring choice that truly stands the test of time.

Top Features & Benefits

• Durability – Wool fibers bounce back from foot traffic, maintaining their appearance for years.
• Style Versatility – Choose from a wide array of colors, patterns, and textures to complement any décor.
• Easy Maintenance – Naturally resists soiling and staining, requiring less frequent deep cleaning.
• Budget-Friendliness – While an investment, its longevity makes wool a cost-effective choice over time.
• Installation Advantages – Wide rolls reduce seams, creating a clean, uninterrupted look.
• Eco-Friendliness – Wool is a renewable, biodegradable resource, making it a sustainable flooring option.

What Sets Broadloom Wool Carpeting Apart?

Broadloom wool stands out for its natural beauty, timeless elegance, and eco-friendly origins. Unlike synthetic alternatives, wool’s natural crimp gives it a unique texture and resilience, while its breathability helps regulate humidity indoors. Many of today’s wool carpets are also blended with advanced stain protection treatments, ensuring that they look beautiful and perform well even in active households.

Best Areas of the Home

• Living Rooms – Adds warmth, style, and comfort for family gatherings and entertaining.
• Bedrooms – Soft underfoot, perfect for creating a restful retreat.
• Hallways & Stairs – Durable enough to handle heavy traffic while enhancing the home’s aesthetic.
• Home Offices – Reduces noise and adds a sense of sophistication.

Not recommended for moisture-prone areas like bathrooms or laundry rooms, as natural wool is sensitive to prolonged dampness.

Authorized Carpeting Brands We Carry

At House of Carpets, we proudly carry top-quality Wool Carpets from brands like Mohawk Carpet, Shaw Carpet, Engineered Floors® Dwellings, Queen Carpet, Philadelphia™ Commercial Carpet, Marquis Carpet, Mohawk Commercial Flooring, Oriental Weavers Hospitality, DreamWeaver® Carpet , Caress Carpet by Shaw, Shaw ClearTouch Carpet, ensuring you get the finest selection and quality craftsmanship.

Why Choose House of Carpets?

• Expert Guidance & Product Matching
  The House of Carpets's team can recommend the best carpeting based on the customer's lifestyle, budget, and space requirements.
• Hands-On Product Experience
  Customers can see, touch, and compare carpeting samples in person, helping them evaluate color, texture, and quality before making a purchase-something online shopping can't fully replicate.
• Professional Installation & Ongoing Support
  Buying from a reputable retailer often comes with expert installation, warranty coverage, and after-sale service, ensuring the carpeting is installed correctly and maintained for long-lasting performance.

PLUS:

• With 59 years of experience serving the Beloit community.
• Our excellent rating on social media.
• Professional Staff
• Over 500 Rolls Instock
• Courteous, Reliable Service
• Cash and Carry Discounts
• Buying Power
• Financing Available
• Hundreds of Colors & Styles
• Factory Direct Pricing
• Quality Installation
• No Commission Relaxed shopping atmosphere