



Selecting the right flooring is one of the most significant decisions a homeowner can make. It serves as the foundation of your home's aesthetic, directly impacting the daily comfort of your family and the long-term market value of your property. In a market filled with synthetic alternatives, Superior Hardwood Flooring stands out as a premier choice for those who refuse to compromise on authenticity, durability, and craftsmanship.
Superior Hardwood Flooring, manufactured by Herwynen Saw Mill in Rockwood, Ontario, has built a legendary reputation by adhering to the "Diamond Standard." Unlike mass-produced flooring, every plank is a result of a vertically integrated process that ensures the highest quality control from the forest to your floor.
The hallmark of Superior Hardwood Flooring is its 99.1% average quality rating with the NWFA and NOFMA. They utilize 100% North American wood sourced from sustainable forests in Ontario, Quebec, and the Northeastern United States. This regional sourcing ensures that the wood is naturally acclimated to Northern climates, providing better stability. Their Precision Milling technology creates perfect tongue-and-groove joints and a four-side micro-bevel, allowing for a flush, seamless installation that is as beautiful as it is structurally sound.
For homes with high foot traffic, children, or pets, durability is non-negotiable. Superior uses a 100% reactive, UV-cured finish that is much tougher than traditional site-applied stains. This finish creates a resilient barrier against scratches and wear. Their Engineered and Enhanced hardwood lines are specifically designed with a cross-layered construction—including a solid Baltic birch plywood core—to prevent the expansion and contraction that often leads to damage in less stable wood products.
Superior Hardwood Flooring is a leader in wellness-focused manufacturing. They utilize an exclusive Water Clear™ Finish and water-based stains that are entirely absorbed into the wood fibers. This process emits virtually no Volatile Organic Compounds (VOCs) and is completely free of formaldehyde, isocyanates, and hazardous air pollutants (HAPs). By choosing Superior, you are contributing to a healthier indoor air environment for your family while supporting renewable forestry practices.
The brand offers an expansive palette of species, including Northern Red Oak, White Oak, Hard Maple, Hickory, Ash, and American Black Walnut, ensuring a match for any design vision.
Homeowners can customize their floors with three distinct textures: Smooth for a modern look, Wire-brushed for a sophisticated matte feel, or Hand-scraped for an artisanal, rustic touch. These are further categorized into visual grades, such as the refined Premier Grade, the balanced Select Grade, and the character-rich Heritage Grade.
One of the most significant advantages is the Superior Lengths feature. While competitors often provide short, choppy boards, Superior produces random length planks up to 90 inches long. This technology results in fewer end-joints, creating an expansive, high-end look that visually opens up a room. Additionally, their Enhanced Hardwood utilizes a unique 3-ply woven internal structure of 100% solid hardwood, offering the maximum dimensional stability available on the market today.
A home floor should be easy to live on. Superior Hardwood Flooring is remarkably family-friendly due to its low-maintenance requirements. The reactive finish resists staining and can be easily cleaned with a simple dry-dust mop or specialized cleaners like Bona, without the need for harsh chemicals or wax.
Beyond daily functionality, installing Superior Hardwood is a strategic financial move. High-quality, North American-made hardwood is one of the few home improvements that consistently offers a high return on investment, significantly increasing a home’s resale value by appealing to buyers who prioritize permanent, luxury materials over temporary laminate or luxury vinyl tile.
As an authorized retailer, we bring expert guidance to your home improvement journey. We understand the technical differences between Solid, Engineered, and Enhanced collections and can help you select the right species and grade for your specific lifestyle and subfloor conditions.
Our wide selection includes popular styles such as:
To ensure your investment lasts a lifetime, we offer professional installation services. Our team is trained in the precise handling of Superior’s long-plank products, ensuring that the micro-bevel edges and tongue-and-groove joints are fitted to the manufacturer's exact "Diamond Standard" specifications.
Superior Hardwood Flooring represents the pinnacle of North American manufacturing, offering a rare combination of unmatched board lengths, eco-friendly finishes, and incredible structural stability. Whether you are building your forever home or preparing a property for the market, Superior provides the quality and style necessary to create a truly timeless environment.
Ready to find your perfect floor? Contact us today for a personal consultation or visit our showroom to experience the beauty and quality of Superior Hardwood Flooring in person.