Looking for a Urban Floor store in the Laveen area?
Look no further than Diamondback Flooring LLC.

Premium Engineered Hardwood Flooring: Why Urban Floor is the Top Choice for Modern Homeowners

Choosing the right flooring is perhaps the most critical decision in any home improvement project. The floor acts as the stage for your daily life, influencing the acoustic comfort, visual ambiance, and long-term market value of your property. For those seeking a balance of high-end aesthetics and rugged performance, Urban Floor has emerged as a premier manufacturer, recognized for a commitment to quality that transforms houses into sophisticated homes.

Why Urban Floor? The Standard in Quality and Craftsmanship

Urban Floor distinguishes itself through meticulous material selection and advanced engineering. Headquartered in Southern California since 2003, the brand focuses on engineered hardwood construction, which is inherently superior to solid wood in terms of stability. By layering premium wood species over high-performance cores, Urban Floor creates planks that resist the warping and cupping often caused by changes in temperature and humidity.

The craftsmanship extends to the use of Hevea wood cores in their flagship collections. Hevea, or the rubber tree, is a dense hardwood that provides incredible structural integrity. This foundation is paired with a thick sawn wear layer of European Oak or other species, ensuring the floor can be refinished in the future, much like a solid wood floor, while offering the modern benefits of engineering.

Durability for Active Lifestyles

Urban Floor products are built to withstand the "beautiful chaos" of an active household. Whether you have large pets, young children, or a penchant for hosting social gatherings, these floors are designed for high-traffic endurance. The secret lies in their Platinum Shield™ UV Finish, a specialized coating system consisting of seven layers of UV-cured urethane reinforced with aluminum oxide crystals. This creates a hard-wearing barrier that protects against micro-scratches and daily abrasions, keeping your home looking pristine for years.

Eco-Friendly and Sustainable Practices

For the environmentally conscious consumer, Urban Floor provides peace of mind through responsible manufacturing. All of their engineered hardwood products are FloorScore® certified, meaning they meet the world’s most stringent integrated standards for indoor air quality and low VOC emissions. Furthermore, the brand sources its raw materials from ecologically well-managed forests and utilizes environmentally safe adhesives, ensuring that your beautiful new floor is safe for your family and the planet.

Style and Selection: Versatile Design Choices

Urban Floor offers an expansive library of styles to satisfy any interior design vision:

• Villa Caprisi: Features extra-wide 9.5-inch planks with character-grade European Oak, perfect for Mediterranean or rustic-modern aesthetics.
• Chêne Collection: A timeless series offering 6-inch and 7.5-inch widths with sophisticated wire-brushed textures.
• Prima Lusso: A minimalist’s dream, using "Prime-Grade" wood that is virtually free of knots for a clean, consistent look.
• Timbertop: A luxury series including Zanzibar Chevron and Vail Herringbone patterns for those looking to add architectural interest to their space.

Innovative Technology and Real-Life Applications

One of the most impressive trademarked features is the Bona® Natural UV Finish. This technology allows homeowners to enjoy the look and feel of raw, untreated wood while maintaining the extreme protection of a factory-applied UV finish. Additionally, Urban Floor utilizes Reactive Stain Technology. Unlike traditional topical stains, reactive stains work with the natural tannins in the wood to create deep, multi-dimensional colors that look authentic and unique to every plank.

The Perfect Fit for Active Families

Urban Floor is the ultimate "family-friendly" material. Beyond the scratch-resistant finishes, these floors are exceptionally easy to maintain. A simple routine of sweeping and using a pH-neutral wood cleaner is all that is required to maintain the warranty and appearance. Because the engineered core is so stable, many of these products are also compatible with radiant heating systems, providing a cozy, warm environment for children to play on during colder months.

Investing in a high-quality brand like Urban Floor also acts as a value-add for your property. Real estate professionals consistently note that premium hardwood flooring is one of the top features that increases a home's resale value and marketability, offering a significant return on investment.

Why Choose Us as Your Urban Floor Retailer?

As an authorized retailer, we provide the expert guidance needed to navigate the wide selection of Urban Floor products. Whether you are looking for the dark, rich tones of the Syrah from the Chêne collection or the airy, light feel of the St. Moritz from the Timbertop line, we ensure you have access to the full spectrum of available styles. Our team is trained to understand the technical nuances of each collection, helping you match the right wood species and finish to the specific needs of your room.

Beyond selection, we offer professional installation services. Hardwood flooring is an investment, and a seamless installation is critical to its performance. Our installers are experienced with Urban Floor’s specific requirements, ensuring that expansion gaps, subfloor preparation, and transitions are handled with precision for a hassle-free experience.

Conclusion

Urban Floor represents the intersection of luxury, safety, and longevity. By choosing a floor that is FloorScore® certified, protected by Platinum Shield™ technology, and crafted from sustainably sourced materials, you are choosing a foundation that will serve your home for a lifetime. From the artistic patterns of the Timbertop series to the clean elegance of Prima Lusso, there is an Urban Floor solution for every lifestyle.

Experience the Quality in Person

Ready to see how Urban Floor can transform your living space? We invite you to visit our showroom today for a personal consultation. Touch the textures, see the colors in natural light, and let our experts help you find the perfect floor to anchor your home's unique style.

Flexible Financing Options Available